Why do people choose the products and brands that they do? Their decisions are often guided and informed by marketing. Understand how consumers think with a minor in marketing.
Why Minor in Marketing?
With a minor in marketing, you will learn to shape a company's story and turn audience engagement into sales. You'll learn about consumer behavior, the role of marketing in business and society and how to build successful brands and campaigns.
Why Study Marketing at CSUN?
Flexible Minor
You will learn both traditional marketing theories and new digital marketing methods and tools. You will be able to choose from our various marketing classes to find the ones that interest you and will help further your career.
Bigger and Better
Because the Marketing minor is part of the David Nazarian College of Business and Economics, you will have access to more resources, world-class faculty and state-of-the-art facilities. We're one of the largest business schools in the country, with 7,000 students and an alumni network of more than 50,000.
What You'll Learn
As a Marketing minor, you will take a mixture of business, economics and marketing classes for a strong foundation in marketing. You will also learn research and analytical skills to better understand your business, competitors and consumers.
In your core classes, you will understand fundamental business principles, microeconomics, marketing management and consumer behavior.
You will also be able to take elective courses on:
- Digital marketing
- Marketing law
- Marketing research
- Marketing metrics
- Marketing communications
- Data interpretation
- Sales management
- Small business consultation
Learn to market yourself.
Get a head start on your marketing career by joining the CSUN chapter of the American Marketing Association. Network with marketing professionals, attend career workshops and join case competitions. Become a member to enjoy all these benefits and more.
Minor Eligibility
This minor is not available to Marketing majors.