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Marketing

Major

Why do people choose certain products and brands over others? With a Marketing major, you'll study how marketing guides consumer behavior and help businesses grow.

Why Study Marketing?

What makes a brand trustworthy? What makes a product desirable? By choosing the Marketing major, you will understand how consumers think to analyze what sells, what doesn't and why.

Through your studies and hands-on experience, you will learn how to help businesses grow through measuring and analyzing markets. You will also know how to create and manage advertising campaigns, promotions and sales. Finally, you will work to maintain positive customer relations and even improve products and services through their feedback.

Why Study Marketing at CSUN?

BSBA Advantage

Marketing is one of the ten Bachelor of Science in Business Administration (BSBA) degree options at Nazarian College. BSBA programs are set apart from other business degrees because they emphasize math and analytical skills. You'll be prepared to address complex business problems, giving you an advantage in any competitive job market.

Career Preparedness

At CSUN, we emphasize direct business experience to enhance your learning. In your required internship, you will develop marketing recommendations for clients. Our Career Education and Professional Development Center will connect you with additional internship opportunities to grow. When you graduate, you'll be prepared for a marketing career.

Bigger and Better

The David Nazarian College of Business and Economics is one of the largest business schools in the country, with 7,000 students and an alumni network of more than 50,000. You will have access to more resources, world-class faculty and state-of-the-art facilities.

AACSB Accredited

The David Nazarian College of Business and Economics is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the highest standard in business and management education. Only 25 percent of business schools nationwide and 5 percent of business schools worldwide receive this distinction.

What You'll Learn

All marketing students start with a common business core curriculum to learn the fundamentals of the business world. You will also complete a senior capstone project that is the culmination of your degree.

In your core classes, you will learn about marketing research, consumer behavior, and marketing management.

You will also be able to take elective courses on:

  • Digital marketing
  • Social media marketing
  • Marketing metrics
  • Marketing communications
  • Data interpretation
  • Marketing law
  • Intellectual property law
  • Sales management
  • Retail management
  • Small business consultation
  • International marketing management
  • Logistics and transportation management

Curriculum

Careers & Outcomes

Our Marketing majors go on to work in a variety of industries in marketing, communications, sales and research.

Employers of recent alumni include:

  • Facebook
  • Canvas Worldwide
  • The Walt Disney Company
  • J.D. Power and Associates
  • Twitch
  • Paramount Pictures
  • NBCUniversal
  • Apple

Common career fields paths for graduates include:

  • Digital and social media marketing
  • Advertising
  • Marketing research and management
  • Product management and branding
  • Wholesaling and retailing
  • Communications and public relations
  • International marketing management
  • Sales
two CSUN students in a conference room having a conversation

Learn to market yourself.

Get a head start on your marketing career by joining the CSUN chapter of the American Marketing Association. Network with marketing professionals, attend career workshops and join case competitions. Become a member to enjoy all these benefits and more.

Business Honors Program

High-GPA Marketing majors may be eligible for the Business Honors Program (BHP). BHP students have access to scholarship opportunities, selective courses, mentorships, priority registration and much more. Find out about the requirements.

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