Business Analytics


Learn how to transform data into insights and help organizations make informed data-driven decisions. By majoring in business analytics, you'll learn how to analyze data to help businesses stay competitive.

Why Major in Business Analytics?

Big data, methodological developments and an explosion in computing power and storage are changing the way we do business. Organizations now emphasize studying data to gain insights. They use new tools to make informed decisions and maintain their competitive advantage. With a major in business analytics, you'll learn the knowledge and skills to find business solutions.

You'll learn to make informed decisions by gathering and scrutinizing data. You'll be ready to work with other business professionals, such as business analysts and information systems specialists. With your knowledge, you'll provide your organization with a competitive edge.

Why Study Business Analytics at CSUN?

BSBA Advantage

The Business Analytics option is one of ten Bachelor of Science in Business Administration (BSBA) degree options at the Nazarian College. BSBA programs are set apart from other business degrees because they emphasize math and analytical skills. Because the BSBA option prepares you to address complex business problems, you will have an advantage in any competitive job market.

Dedicated Faculty

Our faculty are committed to excellence in teaching and research. They have advanced degrees in:

  • Business analytics
  • Information systems
  • Operations management
  • Supply chain management
  • Management science
  • Other closely related areas

They have also published in a wide range of fields, including information security, supply chain management and operations research. Additionally, our faculty have extensive business experience that they incorporate into their classrooms.

AACSB Accredited

The David Nazarian College of Business and Economics is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the highest standard in business and management education. Only 25 percent of business schools nationwide and 5 percent of business schools worldwide receive this distinction.

Bigger and Better

The David Nazarian College of Business and Economics is one of the largest business schools in the country, with 7,000 students and an alumni network of more than 50,000. You will have access to more resources, world-class faculty and state-of-the-art facilities.

What You'll Learn

All Business Analytics majors start with a common business core curriculum to learn the fundamentals of the business world. You'll then take upper-division required and elective courses in Business Analytics. You will also complete a senior capstone course that is the culmination of your degree.

In your business analytics core classes, you will learn about:

  • Predictive analytics
  • Machine learning
  • Prescriptive analytics
  • Data analysis and modeling
  • Systems and technologies for managers

You will also take a class to improve your communication skills and learn about business ethics.

In your elective classes, you can choose to learn about the following topics:

  • Data visualization
  • Text mining and analytics
  • Supply chain analytics
  • Database management systems
  • Marketing metrics and insights
  • Decision support systems


Careers & Outcomes

Employers are experiencing a shortage of job candidates with skills in business analytics. The increase in potential employment opportunities in this field will continue to rise.

The Bureau of Labor Statistics projects the number of jobs for operations research analysts to grow 25 percent from 2020 to 2030. U.S. News and World Report ranked operations research analyst as one of the top 5 best business jobs. It also reported analysts to have a median salary of $86,200.

Our Business Analytics graduates go on to work in a variety of businesses or government departments. Common career paths for Business Analytics graduates include:

  • Data analyst
  • Business analyst
  • Operations research analyst
  • Business intelligence manager
  • Business analyst consultant

Business Honors Program

High-achieving Business Analytics majors may be eligible for the Business Honors Program (BHP). BHP students have access to scholarship opportunities, selective courses, mentorships, priority registration and much more. Find out about the BHP requirements.

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