MailChimp
MailChimp supports various accessibility features in its emails and allows the creation of accessible emails through its built-in templates. The templates have been tested to be accessible to screen reader users and support a variety of email best practices for accessibility including headers, text formatting and design, lists, alternative text, and descriptive link text.
- Headers: Mail Chimp templates have heading levels 1-4 to organize the content in a hierarchical structure. Headings are located under the “styles tab” in WYSIWYG.
- Images: Alternative text can be easily added onto images. When an image is selected, there is an “Alt” tab where the user could input alternative text.
- Links: Content creators can set link text for their hyperlinks. Hyperlinks are also underlined and have a different font color to distinguish it from regular text.
Plain Text Version
All HTML email marketing campaigns have an auto-generated plain text version. Additionally, MailChimp also allows creators to distribute plain text emails to specific users who wish to opt-out emails with CSS. Plaintext emails strip down the CSS and only contain text. Refer to Create a Plain-Text Campaign to build a plain text version.
