Campaign Monitor

Campaign Monitor is a platform where people can create online marketing campaigns. Some templates allow you to build newsletters easily. The features are simple to use; content creators can easily add videos, text, images, and buttons. 

• Headers/Styles: There are heading levels 1 - 3. In addition, creators can choose from normal text. Numbered or bulleted lists, and blockquotes..

• Personalization: Content creators can decide to personalize their emails by adding features such as "First name" which will customize each email to the recipient's first name. 

• Images: Images can have alternative text added. Images can also have links embedded if a link is inserted, ensure that the alternative text describes the destination of the link. Another feature is "add image spacing," creators can decide to add more space around their images to prevent a cluttered look and allow for easier readability. 

• Links: When inserting a link, the appearance of the link-text is automatically changed. Links are underlined and appear in the color blue to distinguish it from normal text.

• Buttons: Users can also present links in the form of a button. The buttons are more apparent and can vary in style. The "button text" serves as the link text and the "Button link" is where the website URL is inserted.  

• Videos: Videos have an alternative text feature. This feature is crucial because screen reader users will be given a brief description of the video before deciding to play it. 

Plain Text Version 

When you are done designing your email campaign through the templates, a plain text version is automatically created. Content creators can preview or edit the plain text version before sending out emails. Plain text version emails can be sent to a designated recipients for those who prefer not to have the HTML version. 

Image courtesy of Campaign Monitor

Note: Campaign Monitor cannot track opens or clicks for plain text campaigns. 

Import HTML

Advanced designers and web developers can import their custom coded emails. This gives creators more flexibility with designing if they don't want to customize the default templates. After the email has been imported, designers must format the plain text version. Instructions on how to import custom coded emails, or format a plain text version refer to Campaign Monitor's Import custom coded emails from your computer page. 

Note: All imported HTML pages must included a unsubscribe tag. 

Resources

• Campaign Monitor: Accessibility and Email Campaign
• Campaign Monitor: Basic Requirements for Accessible Email Campaigns 
• Campaign Monitor: Plain Text Versions of HTML Emails
• Campaign Monitor: Why Send an Accessible Email
• Campaign Monitor: How to Turn Your Plain-Text Emails into Conversion Machines
• Campaign Monitor: Accessibility and Email Checklist