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Welcome to the Department of Marketing

By effectively educating our diverse student population to high standards of performance, we prepare students to become productive leaders in marketing specific disciplines. Students are able to apply their skills and knowledge in marketing to an interactive medium such as the Internet – yet every firm, whether it is a manufacturer, retailer, wholesaler or service provider, needs people skilled in marketing to discover, measure and analyze markets; develop and manage products; create and manage advertising; establish coherent pricing policies; and maintain positive customer relations. Student career development is assisted by a required internship to apply and enhance learning.

Academic Programs

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B.S.B.A. with a Marketing Option

Marketing is a broad field that encompasses a range of important activities for all types of domestic and international businesses.

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Minor in Marketing

The Marketing minor allows non-Marketing majors the opportunity to pursue secondary interests in marketing. This minor is not available to Marketing majors.

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Careers

Marketing is a dynamic and exciting field to work in, and a marketing degree from CSUN prepares students for a variety of careers. Graduates can pursue careers focused in digital marketing, social media marketing, advertising, integrated marketing communications, marketing research, marketing metrics and data analytics, marketing management, product management and branding, sales, wholesaling and retailing, communications and public relations, international marketing management, and non-profit marketing.
These would be often considered separate types of jobs.

Latest News

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Pictured left to right: Professor Rafael Efrat, Alyssa Migliaro Cohen, Koki Takaoka, and Kyle Amann.

July 23, 2025

Excellence in Taxation: Meet the Award-Winning MST Students of 2025

The David Nazarian College of Business and Economics is proud to celebrate the achievements of three standout...

July 16, 2025

David Nazarian College of Business and Economics Appoints New Director of Business Honors Program

FOR IMMEDIATE RELEASEJULY 16, 2025 NORTHRIDGE, California—David Nazarian College of Business and Economics ...

May 28, 2025

Driven. Prepared. Graduated.

Two graduating students celebrate during the Spring 2025 Commencement ceremony on Saturday, May 17, on the Un...

Department Chair

Deborah Heisley, PhD

Bookstein Hall 3119
18111 Nordhoff Street
Northridge, CA 91330-8311

  • Phone: (818) 677-2458

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Our Accreditations

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