Welcome to the Department of Marketing
By effectively educating our diverse student population to high standards of performance, we prepare students to become productive leaders in marketing specific disciplines. Students are able to apply their skills and knowledge in marketing to an interactive medium such as the Internet – yet every firm, whether it is a manufacturer, retailer, wholesaler or service provider, needs people skilled in marketing to discover, measure and analyze markets; develop and manage products; create and manage advertising; establish coherent pricing policies; and maintain positive customer relations. Student career development is assisted by a required internship to apply and enhance learning.
Academic Programs
B.S.B.A. with a Marketing Option
Marketing is a broad field that encompasses a range of important activities for all types of domestic and international businesses.
Minor in Marketing
The Marketing minor allows non-Marketing majors the opportunity to pursue secondary interests in marketing. This minor is not available to Marketing majors.
Careers
Marketing is a dynamic and exciting field to work in, and a marketing degree from CSUN prepares students for a variety of careers. Graduates can pursue careers focused in digital marketing, social media marketing, advertising, integrated marketing communications, marketing research, marketing metrics and data analytics, marketing management, product management and branding, sales, wholesaling and retailing, communications and public relations, international marketing management, and non-profit marketing. These would be often considered separate types of jobs.
Marketing Clubs
CSUN AMA is a dynamic and collaborative community of both marketing and non-marketing students dedicated to fostering innovation, excellence, and camaraderie in the field of marketing. With a strong emphasis on knowledge-sharing, networking, and professional development, our chapter serves as a hub for students to stay on top of industry trends, engage in leadership, and build meaningful connections. Through a diverse range of events, workshops, and educational initiatives, we aim to empower our members with the skills and insights needed to navigate the ever-evolving landscape of marketing. By promoting a culture of continuous learning and collaboration, the CSUN AMA strives to be a catalyst for individual and collective success in the dynamic world of marketing.
Department Chair
Deborah Heisley, PhD
Bookstein Hall 3119
18111 Nordhoff Street
Northridge, CA 91330-8311
- Phone: (818) 677-2458
Our Accreditations
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