Rajan Mishra

Dr. Rajan Mishra is an Assistant Professor of Marketing in the David Nazarian College of Business and Economics at California State University, Northridge. He earned his Ph.D. in Marketing and M.S. in Economics from Purdue University, and his research focuses on artificial intelligence, digital platforms, consumer behavior, machine learning, and experimental marketing. His work examines how emerging technologies and platform environments influence consumer decision making and firm strategy, with projects spanning AI recommendations, online reviews, influencer marketing transparency, platform design, search, and reputation systems in digital marketplaces. Dr. Mishra brings both academic rigor and industry relevance to his scholarship and teaching. Before joining academia, he held business and product marketing roles at Times Group and IndiaMART, experiences that continue to shape his perspective on digital business models and managerial decision-making. He also holds an MBA from MDI Gurgaon and an engineering degree from KIIT University. Known for strong teaching performance and high student evaluations, he regularly presents his research at leading scholarly conferences and maintains an active research pipeline at the intersection of marketing and technology.

Education

  • Ph.D. 2024, Purdue University
  • M.S. 2020, Purdue University
  • M.B.A. 2014, Management Development Institute
  • B.A. 2012, Kalinga Institute of Technology

Areas of Expertise/Research

  • Digital Platforms
  • Artificial Intelligence
  • Consumer Choice Modeling
  • Machine Learning
  • Experimental Marketing
  • Sustainable Marketing

Selected Publications

  • Peer-Reviewed Publications • Chakravarty, S., & Mishra, R. (2019). Using Social Norms to Reduce Paper Waste: Results From a Field Experiment in the Indian Information Technology Sector. Ecological Economics, 164, 106356

Honors and Awards

  • Krannert Distinguished Teaching Award, Purdue University, USA 2024
  • KDSA Research Symposium Award for Paper Presentation, Purdue University, USA 2023
  • Krannert Distinguished Teaching Award, Purdue University, USA, 2019
  • Krannert Marketing Scholar Award for Doctoral Study, Purdue University, USA, 2018
  • AMA-Sheth Doctoral Consortium Fellow, The University of Texas at Austin, USA 2022
  • ISMS Doctoral Consortium Fellow, Yale School of Management, USA 2022