Qin Sun

Qin Sun is an Associate Professor of Marketing at the David Nazarian College of Business and Economics at California State University, Northridge. Her research interests include country branding and destination branding, cross-cultural marketing, bicultural/ multicultural consumers, marketing education, electronic word of mouth, online keyword search behavior and search advertising, mobile social media marketing, and business ethics. To date, she has published various articles in premier peer-reviewed journals. She currently serves as a Senior Associate Editor for the Journal of Global Marketing and as an Editorial Review Member of the Journal of AI in Marketing.

Education

  • Ph.D. 2009, University of North Texas
  • M.B.A. 2005, California State University, Dominguez Hills
  • B.A. 1999, Beijing Normal University

Selected Publications

  • Sun, Qin, Rajasree K. Rajamma, and Lin Lu (2025), “Consumer confusion: Examining Emoji Use in Online Communication”, Internet Research, 1-18.https://doi.org/10.1108/INTR-12-2023-1186 (Impact Journal)
  • Sun, Qin, David Ackerman, and Ning Fu (2024), “Student Engagement and Class Satisfaction in an Undergraduate Marketing Course: A 5-Year Longitudinal Study”, Marketing Education Review, 1–12.https://doi.org/10.1080/10528008.2024.2336467 (Impact Journal)
  • Sun, Qin, Rajasree K. Rajamma, Deborah D. Heisley and Mahmoud A. Soliman(2022), “Examining Scarcity in Mobile Promotion and Purchase Intention: The Role of Location”, Journal of Marketing Theory and Practice, 30 (1),1-19.DOI: 10.1080/10696679.2021.1880272. (Impact Journal)
  • Sun, Qin, and Bing Xu (2019), “Mobile Social Commerce: The Current State and Future Directions”, Journal of Global Marketing, 32 (5), 306-318. DOI: 10.1080/08911762.2019.1620902. (Impact Journal)
  • Sun, Qin, Audhesh K. Paswan, and Margie Tieslau (2016), “Country Resources, Country Image, and Exports: Country Branding and International Marketing Implications”, Journal of Global Marketing, 29 (4), 233-246. DOI: 10.1080/08911762.2016.1211782 (Impact Journal)

Honors and Awards

  • 2024 - Outstanding Work as Senior AE, Journal of Global Marketing
  • 2019-23 - Outstanding Work as Associate Editor, Journal of Global Marketing
  • 2018 - Outstanding Reviewer Award, Journal of Global Marketing