Ning Fu

Prior to my doctoral education at Binghamton University, SUNY, I earned a Ph.D. in Economics from Xiamen University in 2012 and an MBA (Full-Time, Cohort) from The University of Texas at Dallas in 2015. I enjoy traveling, as I have a keen interest in other cultures and ways of life. Previously, I have been to Japan, Australia, South Korea, France, Thailand, Belgium, Holland, Italy, Denmark, Greece, and Switzerland on my own. The unique experience I had in those lands boosts my great interest in cross-cultural studies.

Education

  • Ph.D. 2020, Binghamton University
  • M.S. 2015, The University of Texas at Dallas
  • Ph.D. 2012, Xiamen University
  • B.S. 2006, Xiamen University

Areas of Expertise/Research

  • Digital Marketing
  • Big Data Analysis
  • Entertainment Marketing
  • Cross-cultural Study
  • Marketing Education

Selected Publications

  • Fu, N., Wang, Q., & Park, C. (2025). “Conformity or Differentiation? How Consumers Respond to the (In)consistency between Product Ratings and Review Sentiments in the US and China”, Production and Operations Management. https://doi.org/10.1177/10591478251387815
  • Liu, D., Fu, N., Wang,G., & Su, L. (2024). Past, present, and future of international joint ventures. Journal of Business Research, 176, 114568. https://doi.org/10.1016/j.jbusres.2024.114568
  • Wang, X., Fu, N., Li, Y., & Liu, D. (2024). In-App Coupons Versus Group-Coupons: The Impact of Mobile Marketing Strategies on Mobile Application Adoption. Journal of Global Marketing, 1-14.1 https://doi.org/10.1080/08911762.2024.2319608
  • Sun, Q., Ackerman, D., & Fu, N. (2024). Student Engagement and Class Satisfaction in An Undergraduate Marketing Course: A 5-Year Longitudinal Study.Marketing Education Review. https://doi.org/10.1080/10528008.2024.2336467
  • Fu, N. (2022). The cultural influences of narrative content on consumers’perceptions of helpfulness. International Journal of Market Research, 64(3), 354-375. https://doi.org/10.1177/14707853211023033

Honors and Awards

  • 2025 California State University Northridge, Nazarian College of Business & Economics - Distinguished Teaching - Tenure and Tenure-track Award
  • 2025 Journal of Global Marketing – Lalita A. Manrai Best Paper Award in 2024
  • 2025 California State University Northridge - Teaching Effectiveness Fellows Grant
  • 2024 California State University Northridge - Pathways to Tenure Grant Award
  • 2022 California State University Northridge - Probationary FacultyGrant Award