Dongling Huang

Education

  • Ph.D. 2008, University of Texas at Dallas
  • M.A. 2008, Peking University
  • B.A. 1998, Peking University

Areas of Expertise/Research

  • Marketing Analytics
  • Marketing Research.

Selected Publications

  • Dmitri G Markovitch, Rusty A Stough, Dongling Huang, 2024, “Consumer Reactions to Chatbot versus Human Service: An Investigation in the Role of Outcome Valence and Perceived Empathy”, Journal of Retailing and Consumer Services, 79:103847
  • Dongling Huang, Dmitri G Markovitch, Rusty A. Stough, 2024, “Can Chatbot Customer Service Match Human Service Agents on Customer Satisfaction?”, Journal of Retailing and Consumer Services,76:103600
  • Dmitri G. Markovitch, Dongling Huang, and Pengfei Ye, 2020, “Marketing Intensity and Firm Performance: Contrasting the Insights Based on Actual Marketing Expenditure and Its SG&A Proxy”. Journal of Business Research, 118, 223-239.
  • Dongling Huang and Lan Luo, 2016, “Consumer Preference Elicitation of Complex Products using Fuzzy Support-Vector Machine (SVM) Active Learning”, Marketing Science, 35(3): 445-464.