David Ackerman Marketing

Education

B.A. 2001, Fairfield University; M.B.A. 2009, Villanova University; Ph.D. 2015, Virginia Polytechnic Institute and State University.

  • Ph.D. 2015, Virginia Polytechnic Institute and State University
  • M.B.A. 2009, Villanova University
  • B.A. 2001, Fairfield University

Areas of Expertise/Research

  • Corporate social responsibility
  • Donation behavior
  • Service employee welfare
  • Digital marketing ethics

Selected Publications

  • Assuring me that it is as ‘Good as New’just makes me think about how someone else used it. Examining consumer reaction toward marketer‐provided information about secondhand goods DS Ackerman, J Hu 55 2017 2. Journal of Consumer Behavior 16 (3), 233-241.
  • Effect of type of curriculum on educational outcomes and motivation among marketing students with different learning styles. DS Ackerman, J Hu. Journal of Marketing Education 33 (3), 273-284 64 2011 3.
  • Synchronous online discussion board as a primary mode of delivering marketing education: Responding to the COVID-19 pandemic and beyond DS Ackerman, BL Gross 35 2021 Marketing Education Review 31 (4), 284-293 4.
  • Can culture affect prices? A cross-cultural study of shopping and retail prices D Ackerman, G Tellis Journal of retailing 77 (1), 57-82 425 2001 5.
  • Instructor feedback: How much do students really want? DS Ackerman, BL Gross Journal of Marketing Education 32 (2), 172-181 127 2010

Honors and Awards

  • Fulbright Scholarship Taiwan, 2010